It's Not How Good You Are, It's How Good You Want to Be

"It's Not How Good You Are, It's How Good You Want to Be" by Paul Arden is a motivational and insightful book that provides practical advice for anyone looking to achieve success, particularly in the creative industries like advertising. Drawing from his extensive experience, Arden encourages readers to think big, take risks, and embrace failure as part of the journey to success. The book is filled with practical tips, witty observations, and thought-provoking insights that challenge conventional thinking and inspire readers to push beyond their perceived limitations.